Motivation is the word derived from the word ’motive’ which means needs, desires, wants or drives within the individuals. It is the process of stimulating people to actions to accomplish the goals. In the work goal context the psychological factors stimulating the people’s behaviour can be -
Desire for money
Team work, etc One of the most important functions of management is to create willingness amongst the employees to perform in the best of their abilities. Therefore the role of a leader is to arouse interest in performance of employees in their jobs. The process of motivation consists of three stages:-

A felt need or drive
A stimulus in which needs have to be aroused
When needs are satisfied, the satisfaction or accomplishment of goals.

Therefore, we can say that motivation is a psychological phenomenon which means needs and wants of the individuals have to be tackled by framing an incentive plan.

Motivation is a very important for an organization because of the following benefits it provides:

1. Puts human resources into action

Every concern requires physical, financial and human resources to accomplish the goals. It is through motivation that the human resources can be utilized by making full use of it. This can be done by building willingness in employees to work. This will help the enterprise in securing best possible utilization of resources.

2. Improves level of efficiency of employees

The level of a subordinate or a employee does not only depend upon his qualifications and abilities. For getting best of his work performance, the gap between ability and willingness has to be filled which helps in improving the level of performance of subordinates. This will result into-
Increase in productivity,
Reducing cost of operations, and
Improving overall efficiency.

3. Leads to achievement of organizational goals

The goals of an enterprise can be achieved only when the following factors take place :- a. There is best possible utilization of resources,
b. There is a co-operative work environment,
c. The employees are goal-directed and they act in a purposive manner,
d. Goals can be achieved if co-ordination and co-operation takes place simultaneously which can be effectively done through motivation.

4. Builds friendly relationship

Motivation is an important factor which brings employees satisfaction. This can be done by keeping into mind and framing an incentive plan for the benefit of the employees. This could initiate the following things:

a. Monetary and non-monetary incentives,
b. Promotion opportunities for employees,
c. Disincentives for inefficient employees.
In order to build a cordial, friendly atmosphere in a concern, the above steps should be taken by a manager. This would help in:
i. Effective co-operation which brings stability,
ii. Industrial dispute and unrest in employees will reduce,
iii. The employees will be adaptable to the changes and there will be no resistance to the change,
iv. This will help in providing a smooth and sound concern in which individual interests will coincide with the organizational interests,
This will result in profit maximization through increased productivity.

5. Leads to stability of work force

Stability of workforce is very important from the point of view of reputation and goodwill of a concern. The employees can remain loyal to the enterprise only when they have a feeling of participation in the management. The skills and efficiency of employees will always be of advantage to employees as well as employees. This will lead to a good public image in the market which will attract competent and qualified people into a concern. As it is said, “Old is gold” which suffices with the role of motivation here, the older the people, more the experience and their adjustment into a concern which can be of benefit to the enterprise. From the above discussion, we can say that motivation is an internal feeling which can be understood only by manager since he is in close contact with the employees. Needs, wants and desires are inter-related and they are the driving force to act. These needs can be understood by the manager and he can frame motivation plans accordingly. We can say that motivation therefore is a continuous process since motivation process is based on needs which are unlimited. The process has to be continued throughout.

We can summarize by saying that motivation is important both to an individual and a business. Motivation is important to an individual as:

1. Motivation will help him achieve his personal goals. 2. If an individual is motivated, he will have job satisfaction. 3. Motivation will help in self-development of individual. 4. An individual would always gain by working with a dynamic team.

Similarly, motivation is important to a business as:

1. The more motivated the employees are, the more empowered the team is.
2. The more is the team work and individual employee contribution, more profitable and successful is the business.
3. During period of amendments, there will be more adaptability and creativity.
Motivation will lead to an optimistic and challenging attitude at work place.

What is motivation? It is the inner power that pushes you toward taking action and toward achievement. Motivation is powered by desire and ambition, and therefore, if they are absent, motivation is absent too.

Sometimes, you might have the desire to get something done, or to achieve a certain goal, but if the desire and ambition are not strong enough, you lack the push, the initiative, and the willingness to take the necessary action. in these cases, you lack of motivation and inner drive.

When there is motivation, there is Initiative and Direction, Courage, Energy, and the Persistence to follow your goals.

A motivated person takes action and does whatever is needed to achieve his or her goals.

Motivation becomes strong, when you have a vision, a clear mental image of what you want to achieve, and also a strong desire to manifest it. In such a situation, motivation awakens inner strength and power, and pushes you forward, toward making your vision a reality.

Motivation can be applied to every action and goal. There can be motivation to study a foreign language, to get good grades at school, bake a cake, write a poem, take a walk every day, make more money, get a better job, buy a new house, own a business, or become a writer, a doctor or a lawyer.

Motivation is present, whenever there is a clear vision, precise knowledge of what you want to do, a strong desire, and faith in your abilities.

Motivation is one of the most important keys to success.

When there is lack of motivation, you either get no results, or only mediocre ones, whereas, when there is motivation, you attain greater and better results and achievements.

Compare a student who lacks motivation and who hardly studies, to a student who is highly motivated, and who devotes many hours to his studies. Each student will get absolutely different results.

Lack of motivation means lack of enthusiasm, zest and ambition, whereas the possession of motivation is a sign of strong desire, energy and enthusiasm, and the willingness to do whatever it takes to achieve what one sets out to do.

A motivated person is a happier person, more energetic, and sees the positive end result in his or her mind.

What can you do to strengthen your motivation?

  • 1.     Set a goal. If you have a major goal, it would be a good idea if you split it into several minor goals, each small goal leading to your major goal.  By dividing your goal into several, smaller goals, you will find it easier to motivate yourself, since you will not feel overwhelmed by the size of your goal and the things you have to do. This will also help you feel that the goal is more feasible, and easier to accomplish.

    2.    Understand that finishing what you start is important. Hammer into your mind that whatever you start you have to finish. Develop the habit of going to the finish line.

    3.    Socialise with achievers and people with similar interests or goals, since motivation and positive attitude are contagious. Associate with motivated people, who share your interests.

    4.     Do not Procrastinate. Procrastination leads to laziness, and laziness leads to lack of motivation.

    5.     Persistence, patience and not giving up, despite failure and difficulties, keep the flame of motivation burning.

    6.   Develop the habit of reading about the subjects of your interest. This will keep your enthusiasm and ambition alive.

    7.   Constantly, telling yourself that you can, and will succeed.

    8.    Paste pictures of things you want to get, achieve or do  always in your living room and keep glancing through it every now and then. This will strengthen your desire and make your subconscious mind work with you

    9.   Visualise your goals as achieved, adding a feeling of happiness and joy.


Are you not motivated to take action? Then take action to get motivated.

Start doing something, initiate the action. That will make you feel like doing something more.

Motivation is not some esoteric power possessed only by elite achievers. Motivation happens when you mix desire with some common sense, and add a touch of momentum.

To summon the power of motivation, first understand what you truly want. Next, remind yourself that you’ll have to take some action to fulfill that desire.

Finally, go ahead and give yourself a taste of that action, even if it’s just a small one. Once you feel yourself acting to reach a goal you really and truly desire, you’ll want a lot more of that great feeling.

You’re motivated, and you can ride that motivation wherever you intend to go. You are born to be Successful!!!

Remember "You" are born to's right "YOU"!    @@@@@  Unni Krishnan